Technavio, a tech-focused research firm, has published a new report on the Educational Baby Toys Market in China, which is expected to grow at a CAGR of 26.55 percent from 2014-2019.

The latest report from Technavio draws attention towards the increasing presence of many suppliers and buyers in the market, which allows vendors to easily procure products and replenish shelf space in retail locations. Retailers of educational baby toys have a good opportunity to earn more revenue by expanding their stores in locations with high customer concentration.

“Many commercial real estate companies are encouraging integration of new toy stores in their upcoming malls to increase footfall in the mall, thereby contributing to better revenues for retail stores and restaurants,” says Faisal Ghaus, Vice President of Technavio.

Furthermore, the report emphasizes the increased use of the internet for product comparison. Parents are visiting popular websites to read articles to get more insight on toy safety. Product and service providers are also making use of digital media to enhance the overall customer experience.

“Additionally, consumers have become more comfortable making toy purchases on mobile devices because of the rise in mobile device ownership and comfort with e-commerce,” says Ghaus.